Open AccessPsychological Benefits of One-to-one Marketing in Apparel E-commerce: An Approach with Perceived Usefulness, Pleasure, Arousal, and Attitude toward the E-store
Author(s) -
Eunjung Lee,
Hanna Kim,
Mijeong Noh
Publication year - 2011
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2011.35.6.646
Subject(s) - pleasure , perspective (graphical) , marketing , clothing , psychology , value (mathematics) , advertising , service (business) , business , computer science , archaeology , artificial intelligence , neuroscience , machine learning , history