Open AccessComparative Experimental Research on Product Evaluations and Approach Behaviors of Utilitarian and Hedonic Clothing in On-line and Off-line Settings
Author(s) -
Eun Ah Yoh
Publication year - 2011
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2011.35.6.635
Subject(s) - clothing , product line , product (mathematics) , consistency (knowledge bases) , psychology , line (geometry) , marketing , advertising , computer science , business , mathematics , artificial intelligence , geometry , archaeology , engineering , history , manufacturing engineering