Open AccessThe Effects of Relational Benefits on Relationship Quality and CRM Effects in Fashion Retail Stores
Author(s) -
Sun-Jin Hwang
Publication year - 2011
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2011.35.2.230
Subject(s) - quality (philosophy) , business , marketing , word of mouth , psychology , positive relationship , advertising , social psychology , philosophy , epistemology