Open AccessContent Categories of Special Selling Events and Unplanned Purchase Stimulations in Internet Shopping Malls
Author(s) -
Sae-Hee Kim
Publication year - 2011
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2011.35.1.037
Subject(s) - advertising , theme (computing) , product (mathematics) , business , the internet , marketing , content analysis , computer science , sociology , mathematics , world wide web , social science , geometry