Open AccessThe Effect of Relationship Benefit on Relationship Quality and Performance in Internet Apparel Products Shopping
Author(s) -
Kang-Mi Bae,
Jae-Ok Park
Publication year - 2010
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2010.34.9.1504
Subject(s) - marketing , business , word of mouth , quality (philosophy) , personalization , relationship marketing , positive relationship , brand relationship , customer satisfaction , clothing , the internet , psychology , advertising , marketing management , brand awareness , social psychology , computer science , philosophy , archaeology , epistemology , world wide web , history