Open AccessAn Analysis of the Differences in Korean and Chinese Advertisement Expressions and Brand Images -Focused on Laneige and Mamonde Cosmetic Magazine Advertisements-
Author(s) -
Youngsun Rhee,
Soon-Hwa Ko,
Jing Jing Zhang
Publication year - 2010
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2010.34.8.1253
Subject(s) - advertising , psychology , business