Open AccessThe Congruence between the Self-Image and Advertising Image of Consumers on Advertising Attitude and Brand Attitude -The Moderating Roles of Product Type and Message Type on Cosmetics Advertising-
Author(s) -
최정선,
전중옥
Publication year - 2010
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2010.34.5.784
Subject(s) - advertising , cosmetics , congruence (geometry) , business , product type , product (mathematics) , brand image , psychology , computer science , social psychology , mathematics , medicine , geometry , pathology , programming language