Open AccessThe Role of Perceived Consumer Risk for Purchase and Non-Purchase in the Formation of Positive Impulsive Shopping Emotion
Author(s) -
Namhee Yoon,
Bee-Kang Moon
Publication year - 2009
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2009.33.9.1398
Subject(s) - novelty , affect (linguistics) , risk perception , product (mathematics) , business , advertising , marketing , psychology , social psychology , perception , neuroscience , geometry , mathematics , communication