Open AccessThe Effects of Similarity and Brand Fit of Extension Type on Beauty Brand Attitude
Author(s) -
Jungsun Choi,
Jung-Ok Jeon
Publication year - 2009
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2009.33.8.1293
Subject(s) - brand extension , beauty , similarity (geometry) , advertising , extension (predicate logic) , brand awareness , psychology , business , mathematics , marketing , computer science , art , aesthetics , artificial intelligence , image (mathematics) , programming language