Open AccessThe Effects of the Attributes of Korean Celebrity Advertising Models on Chinese Consumer's Intention to Purchase Korean Fashion Brands
Author(s) -
Yoo-Jin Kwon,
Bo Hong,
Si-Won Seo,
Mi-Ae Cho
Publication year - 2009
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2009.33.3.477
Subject(s) - advertising , business , marketing