The Effects of the Attributes of Korean Celebrity Advertising Models on Chinese Consumer's Intention to Purchase Korean Fashion Brands | Zendy

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The Effects of the Attributes of Korean Celebrity Advertising Models on Chinese Consumer's Intention to Purchase Korean Fashion Brands

Author(s) -

Yoo-Jin Kwon,

Byung-Sook Hong,

Si-Won Seo,

Mi-Ae Cho

Publication year - 2009

Publication title -

journal of the korean society of clothing and textiles

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.218

H-Index - 4

eISSN - 2234-0793

pISSN - 1225-1151

DOI - 10.5850/jksct.2009.33.3.477

Subject(s) - advertising , business , marketing

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