Open AccessThe Effects of Relational Benefits and Commitment on Word-of-mouth Intention and Repurchase Intention for Cosmetic Purchaser in Internet Shopping Mall
Author(s) -
Bo Hong,
Yoo-Jin Kwon,
Sung-Hee Park,
In-Sun Paik
Publication year - 2008
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2008.32.8.1202
Subject(s) - purchasing , the internet , advertising , business , word of mouth , marketing , internet shopping , shopping mall , psychology , world wide web , computer science