Open AccessEffects of Consumer Tendencies and Positive Emotion on Impulse Buying Behavior for Apparel
Author(s) -
Eun-Joo Park,
Eun Young Kim
Publication year - 2008
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2008.32.6.980
Subject(s) - impulse (physics) , lisrel , clothing , psychology , structural equation modeling , advertising , social psychology , business , statistics , mathematics , political science , physics , quantum mechanics , law