Open AccessThe Effect of the Perceived Risk, Trust of Internet Shopping on the Perceived Usefulness, Attitude, and Purchase Intention of the Fashion Merchandise
Author(s) -
Youn-Kue Na,
Bo Hong
Publication year - 2008
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2008.32.5.834
Subject(s) - internet shopping , the internet , advertising , business , shopping mall , risk perception , marketing , nonprobability sampling , psychology , perception , computer science , sociology , world wide web , neuroscience , population , demography