Open AccessThe Influence of Consumer's Shopping Value and Brand Alliances on Purchasing Behavior for Apparel Products of Internet Private Brand
Author(s) -
Sun-Jin Hwang,
Heejung Kim
Publication year - 2008
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2008.32.2.247
Subject(s) - business , purchasing , advertising , clothing , value (mathematics) , marketing , private label , internet shopping , the internet , computer science , archaeology , history , machine learning , world wide web