Open AccessThe Effect of the Perceived Hedonic Value, Usefulness and Ease of use on Attitude toward using in Internet Shopping Mall and Purchase Intention of the Fashion Merchandise
Author(s) -
Bo Hong,
Youn-Kue Na
Publication year - 2008
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2008.32.1.147
Subject(s) - internet shopping , value (mathematics) , advertising , business , the internet , marketing , psychology , statistics , computer science , mathematics , world wide web