Open AccessStudy on the Relationship between Brand Characteristics and Localization Strategy of Imported Brands in Korean Market
Author(s) -
Jeehee Han,
Eunju Ko
Publication year - 2007
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2007.31.8.1180
Subject(s) - business , promotion (chess) , descriptive statistics , license , marketing , advertising , order (exchange) , product (mathematics) , brand extension , brand awareness , brand equity , computer science , mathematics , statistics , geometry , finance , politics , political science , law , operating system