Open AccessThe Effects of Information Characteristics(Direction, Consensus) on Word-of-Mouth Performance in Online Apparel Shopping
Author(s) -
Son Jin-Ah,
EunYoung Rhee
Publication year - 2007
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2007.31.8.1157
Subject(s) - clothing , word of mouth , cronbach's alpha , advertising , psychology , test (biology) , reliability (semiconductor) , the internet , point (geometry) , social psychology , computer science , business , mathematics , world wide web , political science , geometry , law , clinical psychology , paleontology , power (physics) , physics , quantum mechanics , biology , psychometrics