Open AccessApparel Brands' Implementation and Customers' Expectation of Mass Customization
Author(s) -
Heesoon Yang,
Yu-Ri Lee
Publication year - 2007
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2007.31.5.753
Subject(s) - clothing , business , mass customization , personalization , marketing , product (mathematics) , customer satisfaction , advertising , geometry , mathematics , archaeology , history