Open AccessMale Consumers' Motives of Appearance Management Behavior -Focused on Their Sex Role Identities and Benefit Sought in Clothing-
Author(s) -
Yoon-Jung Lee
Publication year - 2007
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2007.31.4.551
Subject(s) - clothing , psychology , social psychology , advertising , marketing , business , political science , law