Open AccessThe Influence of Consumer's Brand Loyalty, Competitor's Brand Price, and Discount on Brand Switching toy Apparel Products
Author(s) -
Soo-Min Oh,
Sun-Jin Hwang
Publication year - 2007
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2007.31.3.440
Subject(s) - brand loyalty , business , brand equity , advertising , brand management , brand extension , brand awareness , clothing , marketing , archaeology , history