Open AccessMarketingové plánování a řízení vrcholové sportovní akce – Czech Open
Author(s) -
Adam Blažek
Publication year - 2016
Publication title -
studia sportiva
Language(s) - English
Resource type - Journals
eISSN - 2570-8783
pISSN - 1802-7679
DOI - 10.5817/sts2016-1-16
Subject(s) - czech , presumption , event (particle physics) , coping (psychology) , psychology , tournament , public relations , marketing , business , political science , mathematics , linguistics , philosophy , physics , quantum mechanics , combinatorics , psychiatry , law
My work describes practical hypothesis of the organizational coping of a sport event – international tennis tournament Czech Open. My work also focuses on content and form of a marketing plan and the role of a manager by the creating of a marketing plan. Discussion is held with main managers of the TK Plus s.r.o. who are responsible for the course of this event. The method of directed dialogue was used in this part. The discussion is based on 15 questions that cover all problems of the organization of this sport event. The questionnaire and answers are a component of my work (in the text and appendix). Conclusion offers some generalization of the acquired results and assessment of the presumption for the organizational coping of a sport event.