Open AccessWeb 2.0 a jeho využití v oblasti sportu v ČR
Author(s) -
Jindřich Beneš,
Jiří Kotáb
Publication year - 2011
Publication title -
studia sportiva
Language(s) - English
Resource type - Journals
eISSN - 2570-8783
pISSN - 1802-7679
DOI - 10.5817/sts2011-2-12
Subject(s) - popularity , microblogging , world wide web , the internet , web 2.0 , social media , czech , computer science , web application , online advertising , social network (sociolinguistics) , internet privacy , advertising , business , political science , linguistics , philosophy , law
Article consider potential of using Web 2.0 tools in sport marketing particularly because of its popularity among internet community. Web 2.0 contents many internet services. Facebook belongs to the most famous social network. Facebook has recently 3 million accounts in the Czech Republic. Twitter is the most important microblog and Youtube represents tool which is used for multimedia sharing. There are general analytical tools which are used for basic effectiveness measuring in web 2.0 tools. There are also specific approaches which can be used in effectiveness analyze for sport marketing which are described in the article.