Open AccessEvaluation of the regional brand ponitrie from the perspective of four elements of the marketing mix
Author(s) -
Eva Žuffová,
Zuzana Bohátová,
Monika Bumbalová
Publication year - 2017
Publication title -
xx. mezinárodní kolokvium o regionálních vědách. sborník příspěvků.
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5817/cz.muni.p210-8587-2017-77
Subject(s) - perspective (graphical) , marketing , marketing mix , business , marketing mix modeling , computer science , return on marketing investment , artificial intelligence , marketing effectiveness