Open AccessA content analysis of teen-favored celebrities' posts on social networking sites: Implications for parasocial relationships and fame-valuation
Author(s) -
Keren Eyal,
Tali Te’eni-Harari,
Keshet Katz
Publication year - 2020
Publication title -
cyberpsychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.85
H-Index - 23
ISSN - 1802-7962
DOI - 10.5817/cp2020-2-7
Subject(s) - gatekeeping , content analysis , valuation (finance) , social media , advertising , sociology , psychology , social psychology , media studies , political science , social science , business , law , finance
The aspiration of young people for fame – a wide public recognition – has risen in recent years. This fame-valuation is a concern for scholars, educators, and parents as it has been linked with teen self-focused aspirations, narcissism, and materialism. This rise in the value of fame has been linked to two trends: teens' increased attraction to celebrities and their use of social networking sites (SNSs). SNSs have changed the landscape of celebrity media presence compared to traditional media and enable a shift in balance between a professional and personal focus in the celebrity's brand image. Such a balance might have implications for the relationships audiences form with celebrities and, by extension, for adolescent fame-valuation. The current study examines the SNS (Facebook and Instagram) posts of teen-favored celebrities in order to map the characteristics of the messages to which adolescents are heavily exposed, that might reinforce their fascination with fame. The study is based on a content analysis of 1,075 posts by 24 teen-favored local and foreign celebrities in Israel. The study finds that celebrities' SNS posts lack depth in personal self-disclosure and are rather strongly focused on their professional lives – job-related activities, achievements, and self-promotion. Though SNSs present limited gatekeeping restrictions, celebrities choose to present a controlled image of themselves that is unprovocative, as evident in their promoted values, exhibited lifestyle, and physical representation.