Personalizace na komunální úrovni: existuje a lze ji v českém prostředí zkoumat?

Against the background of current research and literature, the article discusses local level-personalization in the Czech Republic as well as the ways it can be studied. Emphasising topics such as personalization of the electoral behaviour, electoral system, and political elites’ strategy, the authors present a novel research design aimed at identifying and better understanding the phenomenon of personalization on the local level. The research design develops some original identifiers such as popularity of the candidate, while also employing traditional criteria such as preferential voting or incumbency effect.