Open AccessEffect of Chinese Consumers’ Ethnocentrism and Cultural Affinity on Purchase Intentions for Local Fashion Brands in the Context of “Guochao” Consumption
Author(s) -
Yi Wu,
Eun Young Kim
Publication year - 2022
Publication title -
han'gug uilyu san'eob haghoeji/han-guk uiryu saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2287-5743
pISSN - 1229-2060
DOI - 10.5805/sfti.2022.24.4.408
Subject(s) - ethnocentrism , advertising , consumption (sociology) , consumer ethnocentrism , business , context (archaeology) , marketing , psychology , aesthetics , social psychology , art , geography , archaeology