Open AccessThe Effects of Characteristics of Live Commerce on Consumer Attachment Formation and Behavior Intention : A Socio-technical Systems Perspective
Author(s) -
Yerin Cha,
Hyejeong Kim,
Min Jung Park
Publication year - 2022
Publication title -
han'gug uilyu san'eob haghoeji/han-guk uiryu saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2287-5743
pISSN - 1229-2060
DOI - 10.5805/sfti.2022.24.3.303
Subject(s) - perspective (graphical) , business , advertising , marketing , psychology , computer science , artificial intelligence