Open AccessEffects of Message Types on the Intention to Purchase Luxury Fashion Products Online
Author(s) -
Dayeon Choi,
Eunju Ko
Publication year - 2021
Publication title -
han'gug uilyu san'eob haghoeji/han-guk uiryu saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2287-5743
pISSN - 1229-2060
DOI - 10.5805/sfti.2021.23.4.448
Subject(s) - advertising , business , fast fashion , commerce , clothing , geography , archaeology