Effects of Message Types on the Intention to Purchase Luxury Fashion Products Online | Zendy

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Effects of Message Types on the Intention to Purchase Luxury Fashion Products Online

Author(s) -

Dayeon Choi,

Eunju Ko

Publication year - 2021

Publication title -

fashion and textile research journal

Language(s) - English

Resource type - Journals

eISSN - 2287-5743

pISSN - 1229-2060

DOI - 10.5805/sfti.2021.23.4.448

Subject(s) - advertising , business , fast fashion , commerce , clothing , geography , archaeology

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