Open AccessThe Effect of Fashion-Related SNS Usage Motivation on Consumers’ Social Comparison and Purchase Behavior : Focused on Chinese Consumers
Author(s) -
Sun Rongxi,
Min-Jung Park
Publication year - 2021
Publication title -
han'gug uilyu san'eob haghoeji/han-guk uiryu saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2287-5743
pISSN - 1229-2060
DOI - 10.5805/sfti.2021.23.2.186
Subject(s) - business , advertising , marketing , psychology