Open AccessThe Effects of Apartment Brand Image Characteristics on Purchase Intention
Author(s) -
Hyo-Gon Moon
Publication year - 2013
Publication title -
lhi journal
Language(s) - English
Resource type - Journals
eISSN - 2234-1765
pISSN - 2093-8829
DOI - 10.5804/lhij.2013.4.3.235
Subject(s) - apartment , advertising , promotion (chess) , brand image , business , marketing , product (mathematics) , brand extension , value (mathematics) , brand awareness , brand management , mathematics , engineering , statistics , civil engineering , geometry , politics , political science , law