The role of OR in strategy development | Zendy

T.J. Ormerod | Zendy

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The role of OR in strategy development

Author(s) -

T.J. Ormerod

Publication year - 2003

Publication title -

orion/orion

Language(s) - English

Resource type - Journals

eISSN - 2224-0004

pISSN - 0259-191X

DOI - 10.5784/9-2-458

Subject(s) - variety (cybernetics) , strategic planning , strategic thinking , management science , process management , political science , engineering ethics , knowledge management , business , computer science , engineering , marketing , artificial intelligence

Reflecting on the experiences of applying OR approaches in a variety of contexts, the paper draws attention to some of the ways that OR can be brought to bear on strategic issues. Perhaps most frequently the strategic contribution derives from projects aimed at operational issues which have strategic implications. The paper argues that OR practitioners cannot expect to be given a role in strategy questions as of right, nor is there an "OR solution" to strategic questions. However, many OR scientists do have the skills, approaches and methods that can be usefully deployed, if they develop the confidence to do so

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