Open AccessLas agencias de comunicación ante las nuevas redes sociales. ¿Early adopters o incorporación tardía?
Author(s) -
Francisco-Javier Godoy-Martín
Publication year - 2022
Publication title -
revista internacional de relaciones públicas
Language(s) - Spanish
Resource type - Journals
ISSN - 2174-3681
DOI - 10.5783/rirp-23-2022-12-225-244
Subject(s) - influencer marketing , social media , business , early adopter , duty , digital media , value (mathematics) , imitation , content analysis , public relations , marketing , advertising , psychology , sociology , political science , computer science , world wide web , social psychology , social science , machine learning , relationship marketing , law , marketing management