Open AccessBook review: Committed employees, effective companies
Author(s) -
Andrea Castro-Martínez
Publication year - 2020
Publication title -
revista internacional de relaciones públicas
Language(s) - English
Resource type - Journals
ISSN - 2174-3681
DOI - 10.5783/rirp-20-2020-13-247-250
Subject(s) - perspective (graphical) , internal communications , public relations , field (mathematics) , business , knowledge management , human resources , organizational culture , organizational communication , human resource management , sociology , management , political science , computer science , economics , mathematics , artificial intelligence , pure mathematics
Committed employees, effective companies (Berceruelo & Estudio de Comunicación, 2020) is not only an enjoyable and interesting volume, but also a very useful tool for professionals in the field of communication, human resources, business management or public relations, as well as for researchers and academics. This is due to the fact that it tackles internal communication from a strategic perspective to make the organizational culture and values of an entity evolve, with the aim of reflecting internal audiences and promoting their sense of belonging by constituting the link between all of them at an individual level