Open AccessCommunication Practitioners’ Perceptions of Big Data and Automation: A Comparative Study between Europe and Latin America
Author(s) -
Markus Wiesenberg,
Ángeles Moreno
Publication year - 2020
Publication title -
revista internacional de relaciones públicas
Language(s) - English
Resource type - Journals
ISSN - 2174-3681
DOI - 10.5783/rirp-19-2020-03-29-48
Subject(s) - big data , realm , latin americans , perception , knowledge management , automation , public relations , data science , political science , sociology , engineering , computer science , psychology , mechanical engineering , neuroscience , law , operating system
The big data revolution has changed the way organisations operate. The implications have been phenomenal for public relations and communication management professionals who are trying to understand and manage the realm of big data and what it means for them. This study is an attempt to dive deeper into the discussion on how professionals are managing the world of big data. A large survey of European and Latin American countries reveals comparative findings on the knowledge and usage of big data and automation and demonstrates large gaps between the continents. Implications for theory and practice are finally drawn.