Open AccessASPECTOS DISCRIMINANTES ENTRE USUÁRIOS E NÃO USUÁRIOS DA INTERNET BANDA LARGA
Author(s) -
Maria Aparecida Gouvêa,
Leonardo Felipe Japur de Sá,
Daielly Melissif Mantovani
Publication year - 2012
Publication title -
rai
Language(s) - English
Resource type - Journals
ISSN - 1809-2039
DOI - 10.5773/rai.v9i3.886
Subject(s) - the internet , broadband , context (archaeology) , reliability (semiconductor) , internet users , business , service (business) , telecommunications , computer science , marketing , world wide web , geography , power (physics) , physics , archaeology , quantum mechanics
The internet has been detached as communication means in many different ways. This development would not be possible if data transmission technology through the internet had not been developed enough to allow adequate speed for these applications. In small business markets, one can still find a significant part of dial-up internet users that have not yet adopted broadband. This study had two objectives: test the dimensionality and the reliability of a technology acceptance model in the context of broadband adoption and identify the factors in the model that have significant differences between users and non-users of this service. Significant differences have been identified for the factors: behavior intention, social influence and facilitating conditions. Among these factors, the ones that present negative means (facilitating conditions and behavior intention) for the non-users of broadband may represent barriers in broadband adoption by the potential client