Demand Forecasting in the Fashion Industry: A Review | Zendy

Maria Eleenni | Zendy; Luca Giustiniano | Zendy; Luca Pirolo | Zendy

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Demand Forecasting in the Fashion Industry: A Review

Author(s) -

Maria Eleenni,

Luca Giustiniano,

Luca Pirolo

Publication year - 2013

Publication title -

international journal of engineering business management

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.352

H-Index - 22

ISSN - 1847-9790

DOI - 10.5772/56840

Subject(s) - demand forecasting , operations research , supply and demand , demand management , industrial organization , technology forecasting , computer science , business , economics , engineering , artificial intelligence , microeconomics , macroeconomics

Forecasting demand is a crucial issue for driving efficient operations management plans. This is especially the case in the fashion industry, where demand uncertainty, lack of historical data and seasonal trends usually coexist. Many approaches to this issue have been proposed in the literature over the past few decades. In this paper, forecasting methods are compared with the aim of linking approaches to the market features

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