Open AccessEffects of SNS Marketing by Beauty Service Customers on Word of mouth effect and purchase behavioral intention
Author(s) -
Kyung-Heon Oh
Publication year - 2022
Publication title -
han'gug sanhag gi'sul haghoe nonmunji/han-guk sanhak gisul hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2288-4688
pISSN - 1975-4701
DOI - 10.5762/kais.2022.23.6.252
Subject(s) - word of mouth , advertising , business , service (business) , sobel test , beauty , psychology , marketing , social psychology , aesthetics , art , self esteem