Open AccessA Study on the Mediating Effect of Ritualization between Purchase Motivation and Purchase Intention of Luxury Goods
Author(s) -
Haiyan Liu,
Jounghae Bang,
Min-Sun Kim
Publication year - 2022
Publication title -
han'gug sanhag gi'sul haghoe nonmunji/han-guk sanhak gisul hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2288-4688
pISSN - 1975-4701
DOI - 10.5762/kais.2022.23.10.623
Subject(s) - ritualization , advertising , business , psychology , marketing , sociology , anthropology