Open AccessEffects of Consumption Value of the Musical Performance Audience on Their Watching Flow, Revisit Intention, and Word-of-Mouth Intention
Author(s) -
Ji-Soo Kim,
Jongwoo Jun
Publication year - 2022
Publication title -
han'gug sanhag gi'sul haghoe nonmunji/han-guk sanhak gisul hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2288-4688
pISSN - 1975-4701
DOI - 10.5762/kais.2022.23.1.302
Subject(s) - word of mouth , psychology , value (mathematics) , musical , advertising , word (group theory) , multimedia , computer science , social psychology , business , mathematics , art , visual arts , machine learning , geometry