Open AccessEFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER BRAND CHOICE IN BALTIC REGION: MEDIATING ROLE OF PRODUCT INVOLVEMENT LEVEL
Author(s) -
Muhammad Zafran
Publication year - 2018
Publication title -
european integration studies
Language(s) - English
Resource type - Journals
eISSN - 2335-8831
pISSN - 1822-8402
DOI - 10.5755/j01.eis.0.12.20735
Subject(s) - corporate social responsibility , marketing , business , brand equity , likert scale , descriptive statistics , product (mathematics) , advertising , psychology , public relations , developmental psychology , statistics , mathematics , geometry , political science