Open AccessImpact of Consumer Environmental Consciousness on Consumer Perceived Value from Sharing Economy
Author(s) -
Agnė Gadeikienė,
Asta Švarcaitė
Publication year - 2021
Publication title -
inžinerinė ekonomika
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.303
H-Index - 29
eISSN - 2029-5839
pISSN - 1392-2785
DOI - 10.5755/j01.ee.32.4.28431
Subject(s) - sharing economy , value (mathematics) , consciousness , business , marketing , consumer behaviour , construct (python library) , social consciousness , advertising , psychology , political science , programming language , neuroscience , machine learning , computer science , law
The intensive spread and the growth of the sharing economy challenge the sharing platforms to attract and retain consumers. Thus, a comprehensive understanding of consumers’ perceived value and marketing strategy oriented to value growth is becoming essential both from the scientific and practical point of view. However, in the scientific literature, the construct structure of consumer perceived value from sharing economy and the factors that determine it are not sufficiently explored. To fill this gap, this study aims to investigate consumer perceived value from sharing economy and explore how it is influenced by consumer environmental consciousness and consumer attitude towards sharing platforms. Based on the quantitative research findings, it was found that consumer environmental consciousness has a significant direct effect on attitude towards sharing economy platforms and directly influences consumer perceived social value. The results of this study confirm the mediating effect of the consumer attitude toward sharing platforms in the relationship between consumer environmental consciousness and consumer perceived economic, functional, emotional value from sharing economy.