Open AccessThe Effect of Customer Equity Drivers on Word-of-Mouth Behavior with Mediating Role of Customer Loyalty and Purchase Intention
Author(s) -
Mohammad Reza Karimi Alavijeh,
Ahmad Esmaeili,
Akbar Sepahvand,
Vida Davidavičienė
Publication year - 2018
Publication title -
engineering economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.303
H-Index - 29
eISSN - 2029-5839
pISSN - 1392-2785
DOI - 10.5755/j01.ee.29.2.17718
Subject(s) - word of mouth , marketing , loyalty business model , business , customer equity , advertising , customer retention , customer satisfaction , generalizability theory , loyalty , customer delight , consumer behaviour , population , service quality , service (business) , psychology , developmental psychology , demography , sociology
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