Open AccessTHE STRATEGIC ALIGNMENT BETWEEN IT AND SHOPPER MARKETING: AN ANALYSIS OF CRITICAL SUCCESS FACTORS IN CONSUMER GOODS COMPANIES
Author(s) -
FELIPE CANELLA BARROS PIGNANELLI,
FERNANDO JOSÉ BARBIN LAURINDO,
KUMIKO OSHIO KISSIMOTO
Publication year - 2022
Publication title -
contecsi - international conference on information systems and technology management
Language(s) - English
Resource type - Conference proceedings
ISSN - 2448-1041
DOI - 10.5748/18contecsi/pse/itm/6750
Subject(s) - critical success factor , business , marketing , exploratory research , work (physics) , strategic planning , marketing research , strategic alignment , marketing management , qualitative research , knowledge management , process management , computer science , strategic financial management , engineering , mechanical engineering , social science , sociology , anthropology
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