Open AccessCOMUNICAÇÃO ORGANIZACIONAL NA ERA DIGITAL: ANÁLISE DE CANAIS NO YOUTUBE EM HOSPITAIS QUE ATENDEM PACIENTES COM CÂNCER
Author(s) -
Amanda Sueli Alves Albuquerque Amaral,
Karine de Andrade Silva,
Maicon Ferreira Santana Pinto de Lana,
Thaisa Sallum Bacco,
Victor Gomes Barbosa,
William Asaph Yanraphel da Silva Souza
Publication year - 2018
Publication title -
colloquium socialis
Language(s) - English
Resource type - Journals
ISSN - 2526-7035
DOI - 10.5747/cs.2018.v02.n4.s055
Subject(s) - data collection , meaning (existential) , exploratory research , the internet , work (physics) , field (mathematics) , qualitative research , sociology , psychology , library science , nursing , medicine , computer science , social science , world wide web , mechanical engineering , mathematics , pure mathematics , engineering , psychotherapist
Twenty years ago, when one sought the meaning of something unknown, one went to the dictionary. With theemergence of the internet, search platforms have become the fastest and most used means of healing doubts and acquiring knowledge. Proportionally, new platforms emerged and communication developed. Considering this scenario, the present article had as general objective to reflect which are the journalistic tools currently used to work the values of an organization in the health area. The methodology applied was qualitative research of the exploratory type. The procedures adopted for the collection and collection of data were bibliographic research and field research. For the collection of data, it was made the observation of channels on YouTube of institutions that offer treatment against cancer. Through the observations collected and the triangulated data analysis, the theoretical bases of organizational communication and the use of YouTube as a corporate tool for hospitals offering oncological care were analyzed.