OS DESAFIOS DO TURISMO RURAL NA VALORIZAÇÃO DA CULTURA LOCAL

The country tourism is a reality that, by competent professionals planned and assisted, and by enterprising proprietors implanted, can be an important form of diversification of income in the country property, and a local culture preserve opportunity. In such a way, this work has for objective to present the country tourismchallenges in the local culture valuation. The problem discussion is: How can country tourism add value, or to promote valuation, to the local culture? Country tourism securely is a element that can promote and valuate the local culture. It is proven that this activity is capable to generate benefits for all the involved ones. Beyond the economic benefits it brings social benefits, extending work market and growing the demand of services. It makes possible the exploration of new segments of market and still it promotes the rational and cultural exploitation of the e region the ambient conservation