COMPREENSÃO E DISCUSSÃO DA TEMÁTICA SUSTENTABILIDADE: UMA REFLEXÃO A CERCA DA ATIVIDADE VAREJISTA NO MUNICÍPIO DE PRESIDENTE PRUDENTE

This study it searched to present the analysis and\uddiscussion of as the great retail nets and wholesale situated in the city\udof Presidente Prudente they incorporate the sustainability in its\udstrategies and which the relation of this incorporation with the social\udand enterprise responsibility of these companies. The employed\udmethodology is about a exploratory, descriptive and analytical\udresearch, that used the research of field guided in the compilation of\udthe sustainable products that three great retail nets possess in its\udportfolio. Finally, it stayed evident that the mobilization aiming at\udsustainable aspects is far from being the ideal. The net with bigger\udcomprehensiveness of sustainable products has 64% approximately\udmore item that the net with little products. A high number that is not\udperceivable to the consumer due to lack of prominence to these\udproducts, not bringing good results to the retailer.\ud\u