Open AccessMarine recreational fishing at Phuket, Thailand
Author(s) -
Mark Morgan,
AUTHOR_ID,
Adcharaporn Pagdee,
Jennifer McCARTY,
AUTHOR_ID,
AUTHOR_ID
Publication year - 2021
Publication title -
journal of environmental and tourism analyses
Language(s) - English
Resource type - Journals
eISSN - 2286-3745
pISSN - 2286-2838
DOI - 10.5719/jeta/9.1/2
Subject(s) - visitor pattern , fishing , business , recreation , recreational fishing , sustainability , tourism , ecotourism , revenue , promotion (chess) , marketing , fishery , fish <actinopterygii> , government (linguistics) , catch and release , advertising , geography , political science , ecology , finance , linguistics , philosophy , archaeology , politics , computer science , law , biology , programming language
Recreational fishing can produce visitor satisfaction and generate revenue at some global resorts. Yet, government officials seem reluctant to promote angling on tourism websites. Perhaps this is due to a weak linkage with ecotourism, a term often used by developing countries for attracting international visitors to nature-based settings. To learn about fishing experiences in Phuket, Thailand, this study analyzed 100 angler reviews posted on TripAdvisor, a popular source of user-generated content. Reviews consisted of positive (n=878) and negative (n=237) comments. Promotion of fishing tourism requires a multibenefit approach, more than simply catching fish. Billfish anglers are a promising target market since these ecotourists practice catch-and-release fishing, thus aligning visitor experiences and sustainability with economics.