Open AccessClustering Methods Application for Customer Segmentation to Manage Advertisement Campaign
Author(s) -
Maciej Kutera,
Mirosława Lasek
Publication year - 2010
Publication title -
współczesna ekonomia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.229
H-Index - 14
ISSN - 1897-9254
DOI - 10.5709/ce.1897-9254.o175
Subject(s) - cluster analysis , advertising , segmentation , computer science , market segmentation , business , artificial intelligence , marketing