
Financial Aspects of Loyalty Programmes Implementation
Author(s) -
Agnieszka Woś
Publication year - 2009
Publication title -
współczesna ekonomia
Language(s) - English
Resource type - Journals
ISSN - 1897-9254
DOI - 10.5709/ce.1897-9254.o135
Subject(s) - loyalty , business , finance , marketing