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The right kind of viral: boosted Facebook advertisements for health protection messages
Author(s) -
Glasgow Keira M,
BatemanSteel Catherine R,
Pope Bradley,
Ferson Mark J
Publication year - 2018
Publication title -
medical journal of australia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.904
H-Index - 131
eISSN - 1326-5377
pISSN - 0025-729X
DOI - 10.5694/mja18.00264
Subject(s) - health department , media studies , library science , geography , sociology , medicine , public health , nursing , computer science
j 1 E prevention measures. For acute risks, such as cases of measles, food-related disease outbreaks or environmental hazards, this requires rapiddissemination of keymessages to large numbers of people who may be widely dispersed, but who often share specific characteristics that make them particularly vulnerable to the identified risk. Health authorities have traditionally relied on the mainstream media for broadcasting warnings, but the interest of themedia in suchmatters is variable, informationmay not reach thosemost at risk, and it is not always possible to rapidly assess the impact of the message on its intended audience.